GLOBAL HAIR EDUCATION ARCHITECT, SPECIALIZING IN BRAND STORY TELLING, VISUAL COMMUNICATION AND RESULTS DRIVEN LEADERSHIP.
Recognized for translating complex hair science and creative technique into compelling, market-ready education that builds stylist confidence, supports service adoption, and strengthens brand memorability.
My work sits at the intersection of creative expression, education delivery, and live experience — shaping not only how education is taught and shared, but how it is experienced across stage, digital, and professional channels. I operate with a global mindset, partnering cross-functionally to deliver scalable education frameworks, live formats, and artist-led moments that travel across markets.
EXPERIANCE OVERVIEW
INTERNATIONAL EDUCATION MANAGER // K18 - (UNILEVER PRESTIGE) // 2024-current
Leading the execution of global professional education and education-led brand experiences across priority international markets. Translating K18 science, services, and innovation into scalable education frameworks, live platforms, and professional-facing narratives that drive stylist confidence, service integration, and market adoption.
Operating at the intersection of education, creative expression, and live experience, acting as a bridge between Global Education, Creative, Marketing, Product, and regional distributor teams to ensure education is cohesive, culturally relevant, and commercially aligned.
Scope & Impact
Executing complex, multi-market education initiatives with senior-level ownership and accountability.
Developing and delivering scalable education platforms that translate molecular science into client-relevant hair narratives.
Align live education, digital storytelling, and pro-facing content into unified education systems
Influence creative direction where required to ensure technique, science, and artistry remain tightly connected
Global Education Platforms & Market Activations Overview.(Most recent first)
Poland — Ashlee Norman Showcase
Produced and delivered Ashlee Norman’s headline segment, owning creative framework, casting, rehearsals, AV integration, and live execution in partnership with the regional distributor.
Kuwait — Press & Influencer Activation (Boutiqaat)
Led a high-impact press and influencer education experience, designing transformation-led performances built for professional storytelling and digital amplification.
Dubai — Molecular Moments (Flagship Platform)
Concepted and delivered Molecular Moments Dubai as a scalable global education platform. Integrated the NATIVE aesthetic into the ambassador segment, directing scripting, casting, rehearsals, and live execution to translate molecular science into real-world salon application.
Lithuania & Estonia — ‘NATIVE’ Education Tour
Designed and delivered back-to-back education tours built around NATIVE — a fashion-led education concept translating K18 science into wearable, client-facing results.
Italy & Malta — ‘NATIVE’ Market Activations
Delivered end-to-end education-led brand events, adapting global narratives to local markets while maintaining creative and educational consistency.
Chile — K18 Hair Fest (800+ Attendees)
Directed the headline segment featuring Jack Martin, facilitated mentorship of regional K18 Professors, and contributed to early AstroLift concept development.
UAE Artist Program
Built and launched a structured multi-year UAE K18 Artist Program with a defined development pathway for each artist.
Identified and developed five emerging artists into stage-ready education leads.
Activated artists across AirWash launch and Molecular Moments leaning into key profile strengths.
Directed education-led content creation and stage integration.
Market Training & Capability Building
Delivered education and sales capability training across Germany, Poland, Kuwait, Romania, and additional markets. Supported distributor launches through in-salon training, TTT sessions, VIP events, and educator coaching.
Standout K18 Highlight
Molecular Moments — Dubai
Led the education and creative delivery of K18 Molecular Moments Dubai, a flagship immersive brand experience translating biomimetic hair science into compelling live education.
Designed the show narrative and stage framework, aligning artists, product pillars, and education messaging into a cohesive learning journey.
Integrated key innovations (Mask, Molecular Repair Oil, AirWash, AstroLift, HeatBounce) into authentic live demonstrations to reinforce service adoption and product credibility.
Partnered cross-functionally with regional education, marketing, and production teams to align AV, pacing, and brand expression to global standards.
Developed core execution tools (run-of-show, artist briefs, education decks, SOPs) to ensure clarity, consistency, and repeatability.
Positioned the event as both a brand showcase and commercial conversion tool—driving post-event class attendance and service confidence.
REGIONAL EDUCATION MANAGER (Middle East) EIDEAL TRADING LTD // 2022-2024
EIDEAL Education Manager | Davines & Olaplex Arabia
REGIONAL EDUCATION MANAGER — MIDDLE EAST
EIDEAL Trading Ltd (Davines & Olaplex Arabia) | 2022–2024
Regional Education Strategy & Leadership
Owned education strategy across Davines and Olaplex in the Middle East, transforming education into a commercial growth driver across salon, academy, and retail channels.
Led a multi-brand regional education team, managed budgets and academy operations, and embedded ROI tracking frameworks to align education performance with commercial KPIs.
Davines Arabia
Delivered and elevated the full Davines education pathway (Discover, Immerse, Advanced), strengthening technical mastery and brand loyalty across the region
Reimagined and localised the Coastline Reflects collection, directing video content and developing bespoke education formats aligned with global creative while tailored to regional market needs
Launched a regional Ambassador Program to identify and elevate emerging talent
Evolved the Davines Color Ambassador model into a structured advanced pathway for elite stylists
Designed progressive learning journeys (Blonde Lab, View Creative Lab, Colour Lab) to formalise education sequencing
Olaplex Arabia & Multi-Brand Education
Spearheaded a blended learning curriculum combining academy training and field education across multiple professional brands
Designed and delivered sales capability programs for B2B teams, strengthening account qualification, sales cycle performance, and brand messaging
Developed tailored retail education frameworks for both large-format and boutique accounts
Pioneered and scaled the Olaplex Advocacy Program, increasing professional engagement and brand visibility
Played a key role in regional GTM strategy for Olaplex relaunch, embedding education and advocacy pillars
Standardised sub-distributor educator training to ensure execution consistency across territories
Leadership & Operational Impact
Led regional team development through structured feedback and performance tracking systems
Implemented education costing and margin frameworks in partnership with finance
Delivered high-impact regional events, artist showcases, and client forums
Stand out highlight — Jesus Oliver Education Showcase (Alserkal Avenue)
Facilitated and produced a high-profile education showcase for Jesus Oliver, overseeing model selection, production coordination, show flow, and education integration to ensure seamless execution and strong professional impact.
CREATIVE DIRECTOR // BRAND CO-FOUNDER BOLT SALONS LTD // 2015- 2024
Co-founded and scaled BOLT Salons across two locations in South Wales, building a brand known for its culture, creativity, and community. Opened the second salon during the pandemic without a single redundancy, growing to a 20-strong team.
Championed a people-first approach, implementing professional development plans and career roadmaps that empowered a diverse team to grow within the business. Designed and delivered technical education for regional distributor Heduc8 Ltd, alongside freelance creative work for Selective Professional Italy — including global collections featured in 30+ trade publications.
Winner of the DENMAN Stage Star Award and brand ambassador (2017–18), recognised for standout creative direction and on-stage education
Co-founded BOLT Salons in Blackwood and Barry, growing from a single salon to a thriving multi-location brand.
Successfully opened the second location during the pandemic with zero redundancies, expanding to a team of 20+ staff.
Created and nurtured a supportive, inclusive salon culture through a Professional Development Plan and clear career progression roadmap for all employees.
Designed and delivered technical education workshops for Heduc8 Ltd, supporting regional distributor training initiatives.
Freelanced as a creative stylist for Selective Professional Italy, producing visual collections for their global brand portfolio.
Led the creation of debut collection “Beacon”, featured in over 30 international trade publications.
Awarded DENMAN Stage Star Winner & Brand Ambassador (2017–2018), recognised for creative excellence and live stage education.
ACCOUNT MANAGER / EDUCATOR MILK_SHAKE UK GILMOR HAIR & BEAUTY LTD // 2011-15
Drove growth across a portfolio of 200+ salon accounts through a “sales through education” approach. Created and delivered impactful technical education content, supporting salon success and brand engagement across multiple territories. Balanced commercial targets with strategic education planning, becoming a trusted partner to both key accounts and distribution teams.
Managed and grew an active account base of over 200 salons, combining technical education and commercial strategy to boost sales and brand loyalty.
Developed and delivered high-impact education content across product knowledge, storytelling, and technical training — both in-salon and at brand academies.
Led Train the Trainer sessions for sub-distributor education teams, ensuring consistency and quality of delivery across the region.
Facilitated seminar-style workshops, elevating technical knowledge while reinforcing brand values and narratives.
Maintained a highly structured 4-week route plan, ensuring consistent client engagement and tailored support.
Analysed sales data to identify gaps and opportunities, aligning education focus with growth strategies.
Known for a strong ability to translate complex product stories into accessible, compelling training experiences.