GLOBAL HAIR EDUCATION ARCHITECT,  SPECIALIZING IN BRAND STORY TELLING, VISUAL COMMUNICATION AND RESULTS DRIVEN LEADERSHIP.

Recognized for translating complex hair science and creative technique into compelling, market-ready education that builds stylist confidence, supports service adoption, and strengthens brand memorability.

My work sits at the intersection of creative expression, education delivery, and live experience — shaping not only how education is taught and shared, but how it is experienced across stage, digital, and professional channels. I operate with a global mindset, partnering cross-functionally to deliver scalable education frameworks, live formats, and artist-led moments that travel across markets.

EXPERIANCE OVERVIEW

INTERNATIONAL EDUCATION MANAGER // K18 - (UNILEVER) // 2024-current


Leading the execution of global professional education and education-led brand experiences across priority international markets. Translating K18 science, services, and innovation into scalable education frameworks, live platforms, and professional-facing narratives that drive stylist confidence, service integration, and market adoption.

Operate at the intersection of education, creative expression, and live experience, acting as a bridge between Global Education, Creative, Marketing, Product, and regional distributor teams to ensure education is cohesive, culturally relevant, and commercially aligned.
Scope & Impact

  • Executing complex, multi-market education initiatives with senior-level ownership and accountability.

  • Developing and delivering scalable education platforms that translate molecular science into client-relevant hair narratives.

  • Align live education, digital storytelling, and pro-facing content into unified education systems

  • Influence creative direction where required to ensure technique, science, and artistry remain tightly connected

Global Education Platforms & Market Activations

(Most recent first)

Poland — Ashlee Norman Showcase
Produced and delivered Ashlee Norman’s headline segment, owning creative framework, casting, rehearsals, AV integration, and live execution in partnership with the regional distributor.

Kuwait — Press & Influencer Activation (Boutiqaat)
Led a high-impact press and influencer education experience, designing transformation-led performances built for professional storytelling and digital amplification.

Dubai — Molecular Moments (Flagship Platform)
Concepted and delivered Molecular Moments Dubai as a scalable global education platform. Integrated the NATIVE aesthetic into the ambassador segment, directing scripting, casting, rehearsals, and live execution to translate molecular science into real-world salon application.

Lithuania & Estonia — NATIVE Education Tour
Designed and delivered back-to-back education tours built around NATIVE — a fashion-led education concept translating K18 science into wearable, client-facing results.

Italy & Malta — NATIVE Market Activations
Delivered end-to-end education-led brand events, adapting global narratives to local markets while maintaining creative and educational consistency.

Chile — K18 Hair Fest (800+ Attendees)
Directed the headline segment featuring Jack Martin, facilitated mentorship of regional K18 Professors, and contributed to early AstroLift concept development.

UAE Artist Program

  • Built and launched a structured multi-year UAE K18 Artist Program with a defined development pathway for each artist.

  • Identified and developed five emerging artists into stage-ready education leads.

  • Activated artists across AirWash launch and Molecular Moments leaning into key profile strengths.

  • Directed education-led content creation and stage integration.

Market Training & Capability Building
Delivered education and sales capability training across Germany, Poland, Kuwait, Romania, and additional markets. Supported distributor launches through in-salon training, TTT sessions, VIP events, and educator coaching.

REGIONAL EDUCATION MANAGER (Middle East) EIDEAL TRADING LTD // 2022-2024

EIDEAL Education Manager | Davines & Olaplex Arabia

Led education strategy across Davines and Olaplex in the Middle East, creating standout programs that built technical confidence, creative expression, and commercial results. Delivered all levels of Davines education — Discover, Immerse, and Advanced — while reimagining global concepts like the Divine Coastline Reflects collection for the regional market through curated content, localized workshops, and high-impact events.

Pioneered the Olaplex Advocacy Program, the region’s first of its kind, connecting with professional hairdressers across omni-channel platforms to drive loyalty and sales. Built blended learning across multi-brand portfolios, designed field and academy-based sales training, and rolled out tailored retail education for both large-format and boutique stores.

Led a regional education team, managed multi-brand budgets, implemented ROI tracking tools, and collaborated on sub-distribution training, product launches, and key events. A key force in turning education into a powerful engine for brand engagement and growth.

  • Delivered all levels of the Davines education curriculum — Discover, Immerse, and Advanced — to stylists across the region, ensuring a strong technical foundation while inspiring creative growth.

  • Reimagined and delivered the Davines Coastline Reflects collection regionally, Directing video content, conceptualizing bespoke education formats and digital assets that honored the global creative direction while tailoring techniques, tones, and messaging for the Middle East market.

  • Rolled out a local Davines Ambassador program to facilitate and showcase regional talents with the Coastline reflects collection becoming a foundation for this inactive.

  • Evolved the existing Davines Color Ambassador Educational model, transitioning content from foundational “Discover” to high-level “Advanced” programs for elite stylists, boosting their technical mastery, brand understanding, and loyalty.

  • Developed a progressive educational journey using Blonde Lab, View Creative Lab, and Colour Lab, making learning interactive, structured, and aligned with brand philosophy.

  • Specialized in technical education, leading regional workshops, in-salon sessions, and academy seminars, nurturing a community of Davines professionals.

Olaplex Arabia & Multi-Brand Education

  • -Spearheaded a blended learning curriculum across multiple professional brands, combining in-academy training and field support to build a robust, multi-channel education portfolio.

  • -Created and delivered impactful sales capability training for Olaplex Arabia’s B2B team, aligning education with brand messaging and enhancing account qualification, sales cycle mastery, and communication strategies.

  • Designed and rolled out tailored retail training programs for both major retailers and boutique independents, enabling sales teams to confidently sell and position products on the shop floor.

  • Pioneered and scaled the Olaplex Advocacy Program, a first-of-its-kind omni-channel initiative in the region, driving professional engagement, brand loyalty, and commercial growth.

  • Played a key role in the regional go-to-market strategy for Olaplex’s relaunch, shaping education and advocacy pillars.

  • Designed, developed and facilitated training for sub-distributor sales teams and trainers, ensuring regional consistency and excellence in execution.

Leadership & Strategy

  • Led a multi-brand regional education team, consistently surpassing brand KPIs and uncovering new growth opportunities.

  • Managed academy costing, and event execution, ensuring fiscal responsibility and strategic ROI.

  • Introduced a robust costing model for education services, monitored by leadership and finance teams to optimize performance and value delivery.

  • Embedded a feedback loop for all training, tracking education effectiveness and identifying individual growth areas for the team, in partnership with HR.

  • Collaborated on high-impact events including international artist showcases, regional activations, and key client business forums.

CREATIVE DIRECTOR // BRAND CO-FOUNDER BOLT SALONS LTD // 2015- 2024

Co-founded and scaled BOLT Salons across two locations in South Wales, building a brand known for its culture, creativity, and community. Opened the second salon during the pandemic without a single redundancy, growing to a 20-strong team.

Championed a people-first approach, implementing professional development plans and career roadmaps that empowered a diverse team to grow within the business. Designed and delivered technical education for regional distributor Heduc8 Ltd, alongside freelance creative work for Selective Professional Italy — including global collections featured in 30+ trade publications.

Winner of the DENMAN Stage Star Award and brand ambassador (2017–18), recognised for standout creative direction and on-stage education

  • Co-founded BOLT Salons in Blackwood and Barry, growing from a single salon to a thriving multi-location brand.

  • Successfully opened the second location during the pandemic with zero redundancies, expanding to a team of 20+ staff.

  • Created and nurtured a supportive, inclusive salon culture through a Professional Development Plan and clear career progression roadmap for all employees.

  • Designed and delivered technical education workshops for Heduc8 Ltd, supporting regional distributor training initiatives.

  • Freelanced as a creative stylist for Selective Professional Italy, producing visual collections for their global brand portfolio.

  • Led the creation of debut collection “Beacon”, featured in over 30 international trade publications.

  • Awarded DENMAN Stage Star Winner & Brand Ambassador (2017–2018), recognised for creative excellence and live stage education.

ACCOUNT MANAGER / EDUCATOR MILK_SHAKE UK GILMOR HAIR & BEAUTY LTD // 2011-15

Drove growth across a portfolio of 200+ salon accounts through a “sales through education” approach. Created and delivered impactful technical education content, supporting salon success and brand engagement across multiple territories. Balanced commercial targets with strategic education planning, becoming a trusted partner to both key accounts and distribution teams.

  • Managed and grew an active account base of over 200 salons, combining technical education and commercial strategy to boost sales and brand loyalty.

  • Developed and delivered high-impact education content across product knowledge, storytelling, and technical training — both in-salon and at brand academies.

  • Led Train the Trainer sessions for sub-distributor education teams, ensuring consistency and quality of delivery across the region.

  • Facilitated seminar-style workshops, elevating technical knowledge while reinforcing brand values and narratives.

  • Maintained a highly structured 4-week route plan, ensuring consistent client engagement and tailored support.

  • Analysed sales data to identify gaps and opportunities, aligning education focus with growth strategies.

  • Known for a strong ability to translate complex product stories into accessible, compelling training experiences.

EMAIL
info@samcarpenter.net